Over on the sine qua non of public relations blogs, PRConversations, I've inveighed against the provincialism of the idea that we PRs are engaged in some sort of war with marketing over turf and assets. Sure, I still believe that all marketing is communication, but not all communication is marketing, and certainly the measurement challenges are more on our side than on that of our marketing cousins, but that's no cause to think it's a binary choice for organizations. Have a gander -- especially at the comment stream -- and weigh in.
Many thanks to Judy Gombita and Heather Yaxley for their offer of space for my screed...
Posted on Wed, April 9, 2014