Comments on: Deciding on Audiences a Challenge We Need to Meet

By: Sean

Sean — Fri, 11 Dec 2009 19:31:03 +0000

Thanks for the comment, Craig. “Analysis and reflection” are two casualties of smaller staffs and multiple responsibilities! We should be judged by our results, not our activities, but you’re right, it’s hardly a perfect world.

Thanks again for stopping by.

By: craig pearce

craig pearce — Fri, 11 Dec 2009 03:50:20 +0000

Analysis and reflection is the key here. That will help deliver the strategy which, as you say Sean, is the map to help us get to the objectives.

Like you. I have experienced doubters/blockers of putting together a strategy. And in the consultancy environment clients are not unknown to ask why do we have to pay for a strategy when we just want the ‘doing’/results?

An implication of some of your points is having the strategy and activity driven by business objectives. We need to do that to prove our worth and help the business. But, of course, we always need to bear in mind the needs and wants of our vampiric stakeholders and bow-and-arrowed target audiences…

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