Listening to communicators carry on about how hard measurement is makes me crazy. Look, I’m no quant-geek, high-foreheaded, pointy-headed type of guy, I’m a lowly scribe, an ink-stained (and pixel-illuminated) wretch. That’s why I wrote an article for IABC’s CW Bulletin called “Measurement Without Crying.” Read it, and stop weeping.
Don't Cry.
You’ll also find pieces by my Institute for PR Measurement Commission colleagues Katie Paine and Mark Weiner — in this all-measurement issue.
Honest – it’s not all math all the time, and it’s not scary once you learn something about it. This fall, my students at Kent State University (PR Tactics) will find out, because I’m going to give them a window into measurement as part of the coursework!
