Comments on: Useful Discussion on Measuring Social Media Influence http://www.communicationammo.com/meas/useful-discussion-on-measuring-social-media-influence/ We help people and organizations make their communications more effective and measure the results. Sat, 07 Jan 2012 16:09:48 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Sean Williams http://www.communicationammo.com/meas/useful-discussion-on-measuring-social-media-influence/comment-page-1/#comment-796 Sean Williams Wed, 14 Jul 2010 14:31:59 +0000 http://www.communicationammo.com/?p=572#comment-796 Lynne - thanks so much for your comment. My crusade is for more research on social media in general, unbiased, unfettered, serious. My writing/research partner and I have started a project -- right now just one paper, presented at the International PR Research Conference this year -- looking hard at social media. The first paper was on theoretical matters -- does current social media use by companies reflect the ideal 2-way, symmetry, or merely persuasion? We're meeting later this week to discuss our next steps. Best regards -- and thanks again! Sean Lynne – thanks so much for your comment. My crusade is for more research on social media in general, unbiased, unfettered, serious. My writing/research partner and I have started a project — right now just one paper, presented at the International PR Research Conference this year — looking hard at social media. The first paper was on theoretical matters — does current social media use by companies reflect the ideal 2-way, symmetry, or merely persuasion?

We’re meeting later this week to discuss our next steps.

Best regards — and thanks again!
Sean

]]> By: Lynne d Johnson http://www.communicationammo.com/meas/useful-discussion-on-measuring-social-media-influence/comment-page-1/#comment-795 Lynne d Johnson Wed, 14 Jul 2010 14:20:35 +0000 http://www.communicationammo.com/?p=572#comment-795 I thank you very much for this feedback it means a lot. Influence is not measured easily. And we marketers will be careful not to try and measure all of this social media stuff in the same way we do television viewership, or click rates. I thank you very much for this feedback it means a lot. Influence is not measured easily. And we marketers will be careful not to try and measure all of this social media stuff in the same way we do television viewership, or click rates.

]]>