News & Events

As an expert in communication, public relations and research and measurement, Sean often is asked to share his knowledge. A spirited and natural presenter, Sean's audiences have included the industry's main professional associations, IABC and PRSA, as well as trade events for Advanced Learning Institute, Ragan Communications, Communintelligence and PR News, among others (see below for recent and upcoming speaking engagements). He has also presented for organizations such as the Veteran’s Administration public affairs team, the Help Desk Institute, Ohio Association of Boards of Developmental Disabilities, the Cleveland local interest group of itSMF, and the Cleveland Independent Practitioners Group

Sean is also an adjunct professor of Public Relations at Kent State University, from which he received his Master's in Journalism and Mass Communication. His thesis is titled, "Beyond Klout®: An exploration of online influence." He presented the findings from his research at the International Public Relations Research Conference, May 6, 2015. Contact Sean for further information.

Sean writes frequently on LinkedIn. He also was featured in PRSA's publication, The Strategist, in Summer 2015: "Present-Tense Measurement" and most recently, for UK-based internal communication agency Headlines, and on

 He leads a global initiative through the Institute for Public Relations to establish standards for measuring internal communication. 

Recent and upcoming events include:

PRSA Connect '17 Employee Communications Conference. Manager as Communicator: Three Tools to Teach Now. June 14-16, 2017. Denver.

6th Intranet & Digital Workplace Summit, Advanced Learning Institute. Applying internal communication measurement standards to your intranet, enterprise social network and digital workspace. May 22-24, 2017. Chicago. 

International PR Research Conference 2017. Preliminary Standards for Measuring Internal Communication, March 8-11, 2017, Orlando, Fla. With Prof. Michele Ewing, APR, Fellow PRSA, Stacey Smith, APR, Fellow PRSA, and Dr. Julie O'Neil. 

PRSA International Conference, 2016. "Preliminary Standards for Internal Communication Measurement." With Julie O'Neil, Stacey Smith and Michele Ewing. Also "Measuring Relationships in PR" Expert Express session. Oct. 23-25, 2016. Indianapolis.   

Summit on the Future of Communications Measurement. Standards for Measuring Internal Communication. Oct. 13-14, 2016. Durham, NH.   

Enrollment Management Association annual conference. Sept. 14-17, 2016. Baltimore. Conference sponsor with True Digital Communications

The itSMF Cleveland local interest group: "You Need AMMO! Improving communication." Everyone knows that IT people are terrific communicators, right? Maybe not! In this highly interactive workshop, you'll learn the AMMO method for making your communication better with everyone. Merwin's Wharf, Cleveland. Dec. 1, 2015, 3-6 p.m.

PRSA International Conference: "Emerging Standards for Measuring Internal Communication."  Measuring internal communication is a sore point, and an international task force is working on easing the pain. How DO you measure IC? Learn what the team has discovered and add your views. With Stacey Smith and Michele Ewing. November 8-10, 2015. Atlanta. Here's the handout from the conference that covers what was shared. 

SSATB Annual Conference: September 17-19, 2015, Las Vegas. Communication AMMO is a co-sponsor of the conference community activity (well, the t-shirts) with True Digital Communications (the Fun Run), and Sean and True's Chris Baldwin attended the Conference, live tweeting nearly every session they attended. Search #SSATB15 and either @CommAMMO or @ChrisCBaldwin for details.  Here's the first of two case studies on our work in the independent school market.

PRSA Employee Communication Section Conference: Connect '15  "You Need Ammo: Using Internal Communication Measurement to Improve Strategy." It's time to demystify measurement in communication. Explore the role of qualitative, informal research, such as interviews, in determining the best ways to establish clear objectives and relevant strategies. May 19-21, 2015, Chicago

Western Boarding Schools Association annual conference. Introduction to Digital Marketing & best practices for Boarding Schools. April 29-30, 2015, Austin, Texas  

PRSA Employee Communication Section Conference: Connect '14 "Live, it's Super Friday!" How one company conducts a twice-annual all hands meeting in 70 locations around the world. With Mary Lou Ringle. May 20-21, 2014, Chicago

"Internal Communication's Role in Organization Effectiveness" was the topic May 15, 2014, when Sean presented to ODConnection Cleveland. 

Ragan Communications PR Measurement Summit "PR measurement in action: Best practices from three measurement case studies" Oct. 4, 2013, Chicago 

IABC Heritage Region Conference 2013 "Why Reputation Risk is More Than a PR Issue, and What You Can Do About It" Oct. 13-15, 2013, Indianapolis

Fusion 13, IT Service Management Foundation Conference, COMMUNICATION: WHY YOU NEED AMMO. Oct. 20-23, 2013, Nashville

PRSA Georgia Annual Conference, "Internal Communication: Measure Action, Not Just Attitudes." May 2, 2013, Atlanta, GA.

International PR Research Conference, Institute for PR "Top 3" paper award-winner for "Is that all there is? A literature review and potential approach to measuring influence in social media."  (Read a blog post summary here.)  






Photo courtesy of Kent State University

YouTOO Social Media Conference Panel Discussion

Photo courtesy of Bill Paarlberg.

Presenting at the Summit on the Future of Communications Measurement