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	<title>Comments on: Just Thinkin’ …</title>
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		<title>By: Sean</title>
		<link>http://www.communicationammo.com/pr-2/just-thinkin/comment-page-1/#comment-198</link>
		<dc:creator>Sean</dc:creator>
		<pubDate>Mon, 21 Sep 2009 21:27:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.communicationammo.com/?p=204#comment-198</guid>
		<description>Craig -- My point is that in the hierarchy of needs, the owner needs to make money, otherwise, there is no business to do anything at all. I will say that a failure to consider the needs of the stakeholders -- beginning with employees, followed by customers -- is a recipe for failure. 

In fact, the lack of ethical grounding in business -- ordinary &quot;do right&quot; kind of stuff -- is of grave concern. That said, there is nothing wrong with making money, though these days here in the states at least, the impulse to demonize capitalism is deeply disturbing - we are getting into taking people&#039;s property and legally won wealth in the name of fairness, dictated by government. Not a good thing at all. 

Here&#039;s a thoughtful but depressing read...
http://news.yahoo.com/s/csm/20090921/cm_csm/yrollert

Thanks for commenting!</description>
		<content:encoded><![CDATA[<p>Craig &#8212; My point is that in the hierarchy of needs, the owner needs to make money, otherwise, there is no business to do anything at all. I will say that a failure to consider the needs of the stakeholders &#8212; beginning with employees, followed by customers &#8212; is a recipe for failure. </p>
<p>In fact, the lack of ethical grounding in business &#8212; ordinary &#8220;do right&#8221; kind of stuff &#8212; is of grave concern. That said, there is nothing wrong with making money, though these days here in the states at least, the impulse to demonize capitalism is deeply disturbing &#8211; we are getting into taking people&#8217;s property and legally won wealth in the name of fairness, dictated by government. Not a good thing at all. </p>
<p>Here&#8217;s a thoughtful but depressing read&#8230;<br />
<a href="http://news.yahoo.com/s/csm/20090921/cm_csm/yrollert" rel="nofollow">http://news.yahoo.com/s/csm/20090921/cm_csm/yrollert</a></p>
<p>Thanks for commenting!</p>
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		<title>By: craig pearce</title>
		<link>http://www.communicationammo.com/pr-2/just-thinkin/comment-page-1/#comment-195</link>
		<dc:creator>craig pearce</dc:creator>
		<pubDate>Sun, 20 Sep 2009 10:39:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.communicationammo.com/?p=204#comment-195</guid>
		<description>Sean, I don&#039;t believe you!

&#039;...a company’s only logical responsibility is to its owners.&#039; That implies an organisation exists in the here and now and tomorrow doesn&#039;t exist. I should think we all know that organisations exist with the permission of their stakeholders - customers, communities in which they exist, government etc.

If an organisation isn&#039;t responsible to this diversity of stakeholders - and this includes anticipating and adressing these needs (i.e. evolving the organisation) - then at some point or another - it might be next year, it could be ten years down the track - then that organisation is going to cease achieving its business objectives and, potentially, cease to exist full stop.

Additionally, as businesses run the world not governments (despite the latter thinking they are playing catch up due to the GFC opportunity they have been given) then they must recognise their vitally important role in shaping society and the environment and look outside their immediate profit/shareholder-driven remit. Not to do so is fundamentally immoral.</description>
		<content:encoded><![CDATA[<p>Sean, I don&#8217;t believe you!</p>
<p>&#8216;&#8230;a company’s only logical responsibility is to its owners.&#8217; That implies an organisation exists in the here and now and tomorrow doesn&#8217;t exist. I should think we all know that organisations exist with the permission of their stakeholders &#8211; customers, communities in which they exist, government etc.</p>
<p>If an organisation isn&#8217;t responsible to this diversity of stakeholders &#8211; and this includes anticipating and adressing these needs (i.e. evolving the organisation) &#8211; then at some point or another &#8211; it might be next year, it could be ten years down the track &#8211; then that organisation is going to cease achieving its business objectives and, potentially, cease to exist full stop.</p>
<p>Additionally, as businesses run the world not governments (despite the latter thinking they are playing catch up due to the GFC opportunity they have been given) then they must recognise their vitally important role in shaping society and the environment and look outside their immediate profit/shareholder-driven remit. Not to do so is fundamentally immoral.</p>
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		<title>By: Sean</title>
		<link>http://www.communicationammo.com/pr-2/just-thinkin/comment-page-1/#comment-194</link>
		<dc:creator>Sean</dc:creator>
		<pubDate>Fri, 18 Sep 2009 18:14:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.communicationammo.com/?p=204#comment-194</guid>
		<description>Thanks for commenting, Jim.  Dr. K&#039;s perspective is that PR practitioners should act as facilitators of communities -- supporting and engaging them because it&#039;s the right thing to do. Sort of a corporate social responsibility perspective brought to PR activity in general. The use of social media in that space seems logical, though as with any activity we should be prepared to detail why it helps the organization reach its business goals. This is the issue: if we believe that PR should advance this type of engagement for reputational purposes, what should we stop doing?</description>
		<content:encoded><![CDATA[<p>Thanks for commenting, Jim.  Dr. K&#8217;s perspective is that PR practitioners should act as facilitators of communities &#8212; supporting and engaging them because it&#8217;s the right thing to do. Sort of a corporate social responsibility perspective brought to PR activity in general. The use of social media in that space seems logical, though as with any activity we should be prepared to detail why it helps the organization reach its business goals. This is the issue: if we believe that PR should advance this type of engagement for reputational purposes, what should we stop doing?</p>
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		<title>By: Jim Savage</title>
		<link>http://www.communicationammo.com/pr-2/just-thinkin/comment-page-1/#comment-192</link>
		<dc:creator>Jim Savage</dc:creator>
		<pubDate>Fri, 18 Sep 2009 12:37:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.communicationammo.com/?p=204#comment-192</guid>
		<description>Interesting post...I am similarly wary of over-emphasizing what an organization &quot;owes&quot;, apart from providing needed &amp;/or desired products/services, jobs, investment, all of which counts as a social good and productive contribution to the community.  Indeed, nothing else comes close.  What else, morally, does an organization owe?</description>
		<content:encoded><![CDATA[<p>Interesting post&#8230;I am similarly wary of over-emphasizing what an organization &#8220;owes&#8221;, apart from providing needed &amp;/or desired products/services, jobs, investment, all of which counts as a social good and productive contribution to the community.  Indeed, nothing else comes close.  What else, morally, does an organization owe?</p>
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