Research

You wouldn’t build the upstairs guest room before finishing the foundation of a house, so why forge a communication strategy without the foundation of research?

Research provides the raw materials of strategy, the benchmarking and environmental scanning that underlies measurable objectives. Think of the greatest marketing campaigns in history – all of them started with research, and yet in public relations and corporate communications, we too often “go with our gut” and proceed without a clear understanding of where we’ve been, and where we are. From full communication audits, to focus groups, interviews and individual skills evaluation, Communication AMMO brings the right tools to help you build a solid base for your communication strategy.

Communication audits let you take inventory of what’s working, and what isn’t.

Data to help you think: Original research projects can help you with department organization, budgetary issues, and more.