Sean Williams

Strategist. Teacher.
Speaker. Author.

Founder and CEO Sean Williams brings more than 20 years of experience as a leader in corporate communications including public relations, internal communication, research, measurement, coaching and training. He is well known for his simple, intuitive approach and his focus on research and measurement as integral parts of making communications more effective.

WIlliams has held executive communication posts at National City Bank, KeyCorp and The Goodyear Tire & Rubber Company. He has earned a solid reputation for his skills in public relations measurement and evaluation, comprehensive, research-based communication consulting, and intranet strategy. He also provides managerial communication training through the landmark Face2Face Communication Learning Program, which he acquired from Joe Williams Communications in 2015.

Earlier in his career, he was senior consultant for Joe Williams, where he expanded the strategic planning, research and consulting practices, and led and refined the Face2Face program with companies including First Energy Corp., KeyCorp, the Federal Reserve Bank of Cleveland, Merck, Millennium Pharmaceuticals, Prudential and Lucent, training literally thousands of managers in the innovative and highly rated program.

He also is an adjunct professor of Public Relations at Kent State University, and has created graduate classes in PR Measurement/ROI and social media measurement for Kent and for another university.

Sean was vice president of Corporate Communications for National City Corporation, leading the public relations measurement and evaluation and internal communication functions during the height of the financial crisis. Previously, he was manager of Editorial Services for The Goodyear Tire and Rubber Company, responsible for internal communication and video production, photography and event production management. While at Goodyear, Williams lead the team rebuilding the corporate intranet, using editorial content from around the world. He also served as the primary internal communication consultant to the company’s senior leadership and produced videos and still photography for a variety of constituencies.

He was with KeyCorp for 13 years, most recently as vice president and senior communication manager for the financial services company. He directed corporate management communication and provided comprehensive, research-based communication consulting for the personal and institutional investment business, among other assignments.

Williams received his Master of Arts in Journalism/Mass Communication from Kent State University, and his B.A. in Political Science from the University of Washington. He is a member of the Institute for Public Relations’ Commission on Measurement and Evaluation, and has published three research papers analyzing the PR measurement program of a major financial company, internal communications and social media. He is the co-winner of the 2008 International Public Relations Research Conference Jackson-Sharpe Award for PR research authored by an academic and a practitioner. His Master’s thesis focuses on influence online and offline, and he presented papers on that subject at the 2015 and 2013 International PR Research Conference.

Williams is a member of the Association for Measurement and Evaluation of Communication; the Greater Cleveland Chapter of PRSA, and the PRSA Employee Communication Section, this year as Past Chair.

Upcoming and recent speaking engagements include "Emerging standards for internal communication measurement" at the 2015 PRSA International Conference; a bespoke communication planning training session for Brazilian corporate communication professional development organization ABERJE;  "You Need AMMO: Using Internal Communication Measurement to Improve Strategy' for the PRSA Connect '15 conference and "Introduction to Digital Marketing & best practices for Boarding Schools" for the Western Boarding School Association. Other engagements include sessions for the PRSA Connect ’14 conference; the 2013 IABC Heritage Region Conference; the International IT Service Management Fusion 13 conference; PRSA-Georgia; the 2012 IABC Heritage Region Conference; IABC Cleveland; the YouToo Social Media Conference; a webinar for the U.S. Veteran’s administration; the Ohio Association of County Boards, and the PRSA Akron Area chapter.

Partial list of clients:

Reach Sean:

Twitter: @commammo
Phone: 216.333.1615
Skype: comm.ammo

Other Communication AMMO bios are available upon request.

Our clients value our expertise and passion. Here’s what a few have to say:

“Sean is an outstanding communications professional with incredible instincts. He "gets" the importance of integrated planning and program execution and has an uncanny knack for getting the people working with him to take it to the next level.”

Sean Williams brings unusual insight to his client’s communications needs, a skill that comes from his ability to look at communications as both an art and a science. He has the uncanny ability to see around corners.