If PR research and measurement have been part of your strategy during the past year, enter the Jack Felton Golden Ruler Award for Excellence in PR Measurement & Evaluation. The award recognizes superb examples of research used to support the public relations practice. Winners get applause at the Institute for Public Relations Summit on Measurement, in October in Portsmouth, N.H.
Better get a move on, though. The deadline for entries is August 15th. Here’s How to Enter.
Need more inspiration? How about Padilla Speer Beardsley’s Winning Entry 2007 or Shell’s Award Winning Entry 2008. There are more on the site. But what about social media? Well, there you go! Got a great story to tell on how you measured social media effectiveness? Get on it.
There isn’t a better resource for information about bridging the gap between the science and art of PR than the Institute for PR. I’m a member of the Commission on PR Measurement and Evaluation, which has done nothing at all for me except transform my professional existence. I’m no stat-head, but my entire perspective on communication strategy has been immeasurably improved by learning about the measurement and evaluation stuff.
Tags: evaluation, measurement, PR measurement, reputation management, Social Media
Thanks, Sean, for helping promote the Jack Felton Golden Ruler Awards!!!
We sure hope to get some great entries this year since research, measurement
and evaluation could not be more critical at an economic time like this. We’ve
got to be smarter than ever in our campaigns, and in showing how they affected
business outcomes. Well done!!