The Institute for PR Summit on Measurement took place last Wed. – Fri., and my social media experiment took a new tack. I “live-Tweeted” the proceedings. You can read my coverage on Twitter — @commammo — and read everyone’s coverage by searching Twitter for #iprms09.
Great panels, excellent speakers, outstanding questions and answers were only a part of what makes the IPRMS so good. The quality of the discussions both within sessions and during the networking times is a testament to the interest and seriousness of the attendees, who hail from all walks of PR life, from research companies to PR agencies to consultants to corporate communicators.
At many conferences, most presenters are attempting to sell themselves or their solutions. At IPRMS, it’s most typical that both supplier and client present, so the content is practical and focused. I’m obviously trying to expand my business network, which is an important reason why I attended. But I also got a view into the state of the art in measurement and evaluation.
More on this later, but a key learning for me was that the social media measurement situation is gradually getting closer to true outcome measurement, rather than output measurement. No one has quite cracked the DaVinci code at this point, but there is fascinating work being done.
As I say, more to follow.
