On Twitter, you can read the play-by-play by searching #iprms09. Bill Margaritis of FedEx rocked the room. Terrific presentation about the centrality of Reputation in the company’s communication efforts.
All the content is very good, but Margaritis and the panel on Ad Value Equivalency stood out.
Also, kudos to Toni Griffin of MetLife and David Michaelson of Echo Research for winning the Jack Felton Golden Ruler award for excellence in PR measurement. Their work was use of media analysis to drive media outreach strategy.
The Institute for PR is also a great resource for research — the science behind the art. Find it at www.instituteforpr.com.
