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	<title>Comments on: PR Pros: Exercise Leadership with Truth</title>
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	<description>We help people and organizations make their communications more effective and measure the results.</description>
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		<title>By: Sean</title>
		<link>http://www.communicationammo.com/uncategorized/pr-pros-exercise-leadership-with-truth/comment-page-1/#comment-63</link>
		<dc:creator>Sean</dc:creator>
		<pubDate>Fri, 26 Jun 2009 12:19:48 +0000</pubDate>
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		<description>Jim, thanks so much for your kind comment.  In my month-long social media farrago, I&#039;ve seen good and bad... Certainly the worst if not the best, but still some good. There is a growing weariness with the breathless, overwrought pronouncements of the &quot;social media gurus&quot; who really are just being opportunistic. I don&#039;t include Shel Holtz, Shel Israel or Katie Paine in that category -- they&#039;ve earned their bonefides several times over.  But the latecomers to this conversation seem to want, by sheer will and repetition, to rewrite the communication profession. Hence, my closing comment about having the right people on the bus, to quote Jim Collins. 

We are at our best when we are at our most strategic and least tactical -- and that means knowing what&#039;s what among our many tools.</description>
		<content:encoded><![CDATA[<p>Jim, thanks so much for your kind comment.  In my month-long social media farrago, I&#8217;ve seen good and bad&#8230; Certainly the worst if not the best, but still some good. There is a growing weariness with the breathless, overwrought pronouncements of the &#8220;social media gurus&#8221; who really are just being opportunistic. I don&#8217;t include Shel Holtz, Shel Israel or Katie Paine in that category &#8212; they&#8217;ve earned their bonefides several times over.  But the latecomers to this conversation seem to want, by sheer will and repetition, to rewrite the communication profession. Hence, my closing comment about having the right people on the bus, to quote Jim Collins. </p>
<p>We are at our best when we are at our most strategic and least tactical &#8212; and that means knowing what&#8217;s what among our many tools.</p>
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		<title>By: Jim Savage</title>
		<link>http://www.communicationammo.com/uncategorized/pr-pros-exercise-leadership-with-truth/comment-page-1/#comment-61</link>
		<dc:creator>Jim Savage</dc:creator>
		<pubDate>Thu, 25 Jun 2009 21:12:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.communicationammo.com/?p=131#comment-61</guid>
		<description>Hi Sean - Long time reader (well, as long as you&#039;ve been blogging), first time commenter! Excellent post. and gets to the heart of the issue.  Apologies to McLuhan, but the message ultimately trumps the medium, every time.  As a profession we often bury ourselves in the tactical details, for which new media add many layers...While new media may change tactics and styles, it always always always comes back to the 4 bullet points you&#039;ve noted.  

Great blog, by the way, and a real addition to the conversation....</description>
		<content:encoded><![CDATA[<p>Hi Sean &#8211; Long time reader (well, as long as you&#8217;ve been blogging), first time commenter! Excellent post. and gets to the heart of the issue.  Apologies to McLuhan, but the message ultimately trumps the medium, every time.  As a profession we often bury ourselves in the tactical details, for which new media add many layers&#8230;While new media may change tactics and styles, it always always always comes back to the 4 bullet points you&#8217;ve noted.  </p>
<p>Great blog, by the way, and a real addition to the conversation&#8230;.</p>
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